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Print35 Years of Jackson Hole Magazine
From 'tourist magazine' to 'coffee-table piece.'
1986 Jackson Hole Magazine cover.
(page 1 of 4)
The full-color, 100-plus-page ma-gazine you’re holding in your hands wasn’t always so.
In 1975, the thirty-two-page magazine, then called Jackson Hole and the Tetons, sold for seventy-five cents and touted itself as a “year-round recreation guide to Jackson and Grand Teton National Park.” In 2011, Jackson Hole magazine still covers recreation, but it also contains in-depth feature stories on both controversial topics, such as the reintroduction of gray wolves to the greater Yellowstone region, and not-so-contentious subjects.
Thumbing through the pages of a stack of Jackson Hole magazines spanning thirty-five years, it’s easy to see how the valley has changed (more culture and cuisine, for instance), and how it hasn’t changed—the same mountains, for instance. A rafting trip costs four or five times what it did in the mid-seventies, but visitors and locals alike can still feel the spray of the Snake River on their faces as they plunge their paddles into Lunch Counter Rapid in the Snake River Canyon, or glide across Grand Teton National Park’s virgin snow on cross-country skis.
Here we take a look at the personalities that have kept the publication alive and kicking over the years.
